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Advertising

The industry that pays for most of the culture and is rarely credited.

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10:33

Wii

Nintendo · 2006

The Wii is Nintendo’s seventh-generation home video game console, launched in November 2006. It prioritises accessible motion-based interaction over computational power. Its innovation is the Wii Remote—using MEMS accelerometers and infrared sensors for gesture recognition and pointing—supported by the Sensor Bar. It introduced native Internet connectivity (802.11b/g Wi-Fi and Bluetooth), digital distribution via the Wii Shop Channel, and backward compatibility with GameCube software and accessories in early models. It achieved massive commercial success—over 101 million units sold by 2016—by appealing to non-traditional audiences through intuitive controls, low price, and family-friendly software like Wii Sports. Its hardware uses off-the-shelf components, prioritising cost efficiency and energy savings over high-definition graphics or processing power.

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8:16

1G

1G wasn’t the dawn of mobile—it was the last gasp of analog radio dressed as a network.
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10:27

AirPods

Apple · 2016

AirPods are Apple-designed wireless Bluetooth earbuds announced 7 September 2016 and launched 20 December 2016. They use optical sensors and accelerometers to detect ear placement and pause audio automatically. A proprietary W1 SoC chip enables efficient Bluetooth 4.2 audio and battery management. Full feature support requires iOS 10, macOS Sierra or watchOS 3 or later. On non-Apple devices, they function only as standard Bluetooth headphones. Within two years, they became Apple’s most popular accessory.